Chang Yi Hern loves to run and he was competitive. It was only natural that he developed an app that rewards its user for adopting and maintaining a healthy lifestyle. He called it JomRun and it garnered a lot of supporters, endorsements, and sponsorships.

But Yi Hern saw that the business model he shoes could not support itself and so he transformed his app into a ticketing app.

2019 saw a boom in running events and he capitalised. These social mass participatory sporting events were so popular that inexperienced organisers jumped on the bandwagon. The results were serious injuries and even death caused by mismanagement.

From there JomRun expanded its market to other countries in the region.

Yi Hern talked about how despite the pandemic, these events are still popular but in the form of virtual runs. However, the numbers are not as plentiful as there once were. He noted that most of these events offer cumulative goals, target distance that participants could achieve in a set period.

These events are often aimed at casual runners and are starting to become incentives for people to put in their steps count in every day. Those who reach the goal gets the entitlements.

As for the future of the app, Yi Hern said that they will reintroduce the reward system now that JomRun has a firm business model.

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