Selangor targets a 25% increase in tourists from Mainland China during its Visit Selangor Year 2025 campaign.

The state’s official tourism promotion agency launched a promotional video during its Sales Mission to China from March 8 to 18 to achieve the goal.

It also engaged with over 200 buyers from each of the four key Chinese cities (Kunming, Chengdu, Qingdao, and Zhengzhou), brought 60 Malaysian sellers to the event, and organised free promotional trips for industry players in China to Selangor throughout 2025.

According to Tourism Selangor, the state saw 352,002 Chinese tourists in 2023 and 384,811 Chinese tourists up until September 2024.