LEGO Launches ‘Build Your Dreams Ride’ Campaign in Malaysia

The LEGO Group has introduced the Build Your Dream Ride campaign in Malaysia, focusing on vehicles and creativity through brick-building activities. The campaign encourages children to design and build their own vehicles using LEGO City, LEGO Technic, LEGO Speed Champions, and other sets, aiming to inspire creativity and problem-solving skills.

As part of the campaign, LEGO is working with KF Kiddy Circuit to host the Build Your Dream Ride Autoshop Experience at Mid Valley Megamall in Kuala Lumpur and Mid Valley Southkey in Johor Bahru. The event runs from March 6 to June 30, 2026, and includes LEGO-themed decorations, interactive building sessions, pit-stop missions such as vehicle testing, wheel-matching games, coloring activities, karting, and photo opportunities.

Children aged 4 to 12 who complete all missions and collect stamps on their mission card can receive a limited-edition LEGO Racer Minifigure with a Gold Trophy, while supplies last.

The campaign spotlights various vehicle-themed sets, including:

LEGO Speed Champions Ferrari SF90 XX Stradale (77254) and Bugatti Vision GT (77253)
LEGO Technic Bugatti Chiron Pur Sport (42222) and BMW M4 GT3 EVO (42226)
LEGO City Airport Fire Truck (60499) and other emergency/Great Vehicles models

These sets are sold at LEGO Certified Stores, official online shops, Toys ‘R’ Us, and other retailers.

There are also activities such as a free in-store Make and Take LEGO Sports Car (February 28–March 29, 2026), discounts on selected sets, small gift packs with qualifying purchases, and special offers that connect LEGO purchases to karting experiences at KF Kiddy Circuit.

More information is available on the LEGO Malaysia website.