Samsung has been named the world’s top TV brand for the 20th year in a row, according to market research firm Omdia. The company held a 29.1% share of the global TV market in 2025. Samsung has led the market since 2006, especially in premium TV segments.

Samsung has focused on new display technologies and higher-end TVs, such as Neo QLED and OLED models. The company has also increased its range of features and screen sizes.

Samsung says its long-term leadership is due to consumer trust and ongoing innovation in picture quality and smart features.