OATSIDE launches NOBO Soy in Malaysia, claiming it has more protein and less sugar than most other brands.

It said that NOBO Soy is made from non-GMO Canadian soybeans and contains 4.2g of protein per 100ml. It has less than 5g of sugar per 100ml and does not contain added oils, emulsifiers, or gums. 

“A special cooling process helps reduce the strong taste of soybeans,” it said in a press release on Thursday (March 12).

There are two versions: classic NOBO Soy and NOBO Almond Soy, which has added roasted almonds. OATSIDE said that both are best served cold.

NOBO Soy will be sold in 180ml and 1L packs from mid-March 2026 in Malaysia.

To celebrate the launch, NOBO Soy is working with local bakeries to offer soy-based pastries from 12 March to 12 April. 

NOBO Soy has also teamed up with the Vietnamese fashion brand CHAUTFIFTH to create a limited-edition soybean-shaped handbag, available online while stocks last.