PUMA has opened its first PUMA House in Southeast Asia, located on H-Street in Bangkok. The new space was launched with an event at Siam Square from March 13 to 15, featuring performances and a fashion show. The show introduced five new brand ambassadors from Malaysia, Singapore, Indonesia, the Philippines, and Vietnam.

The PUMA House event allowed visitors to see the latest H-Street sneaker collection, which is inspired by an earlier PUMA track shoe from the 2000s and updated for streetwear. The sneakers are available in three main colours—Black, Fizzy Green, and Poison Pink—with more colours to be released soon.

The H-Street collection is now available in Malaysia at select PUMA stores and online, with prices between RM399 and RM429.