Samsung Electronics has announced its upcoming exhibition, “Design is an Act of Love,” scheduled for Milan Design Week 2026. Running from April 20 to 26 at Superstudio Più, the showcase explores the “Human Side of Tech” by blending experimental design concepts with current commercial products.

The exhibition will feature the Samsung Design Open Lab, a dedicated space where visitors can observe the development of human-centred design and its role in making technology feel more personal in daily life.

Key highlights of the event include the exhibition venue at Superstudio Più, Via Tortona 27 in Milan, and a special Design Talk on April 22. During the Design Talk, Samsung will collaborate with the design magazine Dezeen to discuss the evolving relationship between design and humanity.

Samsung describes the showcase as an early look at the future direction of its design vision and its efforts to redefine how technology integrates into everyday routines.