Samsung Electronics and HYBE have announced a global partnership for the upcoming “BTS WORLD TOUR ‘ARIRANG’”. 

The collaboration focuses on integrating Samsung’s Galaxy S26 Ultra technology into the concert.

The world tour is scheduled to begin in Goyang, South Korea, and will visit major global cities through 2027. 

As part of the launch, an event titled “BTS THE CITY ARIRANG SEOUL” is running in the South Korean capital from March 20 to April 19. 

Samsung confirmed that these “BTS THE CITY” promotions will expand to other international tour stops as the concert series progresses.