Samsung Malaysia Electronics launched its “Kick Off, Take Off” campaign on April 1, offering rewards for home appliance purchases through 31 May 2026. 

The promotion coincides with upcoming international football events and offers tiered incentives for customers who buy selected televisions and household electronics.

The company established three reward levels based on purchase types:

• Tier 1: Selected models include gifts such as Touch ‘n Go eWallet credits up to RM1,600, wall mounts, or customizable bezels.
• Tier 2: Customers who purchase items across multiple product categories receive additional eWallet credits ranging from RM200 for 2 categories to RM500 for 5 or more.
• Tier 3: Specific pairings, such as television and soundbar bundles or washer-and-dryer combos, qualify for up to RM300 in extra credits.

According to the company, a “Post & Win” contest will award three winners a travel package for two worth RM20,000. Participation requires a minimum spend of RM1,000 on eligible appliances and a social media post detailing how the products are used for football viewing.

The campaign features various AI-integrated products, including televisions with match-tracking features, soundbars with room-adaptive audio, and refrigerators that suggest recipes. Air conditioners and laundry appliances with remote scheduling capabilities are also included in the promotion.