The LEGO Group ranked first in the 2026 Global RepTrak 100 ranking of the world’s most reputable companies. This is the fourth consecutive year the company has held the top position and the tenth year it has placed in the top three.

According to RepTrak, the ranking is based on more than 230,000 individual ratings. The 2026 results cited performance across seven drivers of reputation, including products, innovation, and leadership. LEGO Group CEO Niels B. Christiansen attributed the recognition to the company’s 34,000 employees.

The LEGO Group was founded in 1932 in Billund, Denmark, where it remains headquartered today. The family-owned company sells products in more than 120 countries.