Luckin Coffee Malaysia Launches Bear Boss Buddies campaign

Luckin Coffee Malaysia announced a Bear Boss Buddies collaboration on May 8 featuring new drinks, plushie blind bags and a meet-and-greet.

The company said the campaign, titled “Escape into Grape Fantasy,” includes Grape Cheese Cloud and Grape Refresher from May 8. It said Cherry Blossom Latte and “Wiggly Tail” plushie blind bags launch on May 15.

Luckin Coffee Malaysia said customers can redeem one plushie blind bag with a selected two-drink combo priced at RM24.90 through its app. It said Bear Boss Buddies will appear at Luckin Coffee Sunway Square on May 9 at 11:00 am and 3:00 pm.

The company said Bear Boss Buddies was created by Dylan Ang. It stated the characters have recorded more than 60 million sticker downloads and half a billion uses worldwide.