SUBANG JAYA — 10.27 (Tuesday) — Team Proton Neutron Electron from Asia Pacific University of Technology & Innovation won the PROTON Business Case Study Challenge 2026 on electric vehicle adoption.

The contest, organised with the Ministry of Higher Education, tasked students with formulating strategies to make electric vehicles the primary choice for Gen Z consumers.

The winning team received RM10,000 from a total RM24,000 prize fund. Team Malaya Tigerz from Universiti Malaya placed second to win RM8,000, and Team Emas 3 from Monash University Malaysia finished third for RM5,000. Topaz Lim Jing Tai won RM1,000 as best individual presenter.

A record 56 teams from public and private universities entered the event, a 33% increase from 2025. Eighteen teams reached the final after presentations to judges from PROTON, the ministry, and the Malaysia Automotive, Robotics and IoT Institute.