The Lego Group has opened the Lego Bloom Exhibition in Shanghai on Friday, 23 October, featuring the world’s largest Lego Botanicals build.

The 30-metre installation comprises more than 380,000 Lego pieces across 800 square metres at Shanghai’s West Bund.

The exhibition has attracted over 229,000 visitors since opening on 1 October and runs until 29 October.

The Lego Group plans to open an adult-focused pop-up store in Shanghai in November to further target the adult market.