11.04 (WEDNESDAY) — CERRUTI 1881 has relaunched its kiosk at IOI City Mall, making Malaysia the first market globally to introduce its new retail design.

The event unveiled the brand’s Fall/Winter 2026 watch collection and featured Malaysian actor Aedy Ashraf. The updated kiosk features a restyled brand logo, four walkways consolidated into one, and expanded illuminated glass wall displays.

The relaunch continues the brand’s partnership with local distributor A.D. Time Sdn Bhd, which has distributed CERRUTI 1881 products in Malaysia since 2005.

Unveiled timepieces include the men’s automatic Lucardo model, priced between RM1,999 and RM2,099, and the women’s Norcia Mini model, retailing between RM1,499 and RM1,559.

The updated kiosk operates at Lot LG-K2 on the Lower Ground Floor of IOI City Mall.