11.04 (WEDNESDAY) — Tourism Selangor has launched a sales and networking programme in Tokyo to promote Visit Selangor Year 2026 and strengthen tourism partnerships in Japan.

Chief Executive Officer Chua Yee Ling led the delegation, which coincides with the Malaysia Fair 2026 Tokyo. The initiative aims to expand international outreach and attract Japanese travellers to the Malaysian state.

Tourism Selangor held discussions with Mitsui Fudosan Co., Ltd. and Mitsui Shopping Park LaLaport to explore joint destination marketing campaigns. In collaboration with Tourism Malaysia Tokyo, the agency also conducted sessions with local travel operators to discuss market trends and travel packages.

The promotional event features consumer activities, including a virtual reality experience, a stamp collection programme, traditional Malaysian costume displays, and food tasting sessions.