Samsung Partners With Warner Bros. for Supergirl Campaign

Samsung partners with Warner Bros. Pictures and DC Studios to promote the Supergirl film globally through Samsung Art Store content, in-store TV activations and experiential events announced July 1, 2026.

Samsung Electronics announced a global partnership with Warner Bros. Pictures and DC Studios to support the theatrical release of Supergirl on June 24. The campaign included Samsung Art Store content, retail promotions and fan experiences.

Samsung Art Store offered a limited-time Supergirl digital art collection from DC Comics, featuring 15 artworks available through March 8, 2027, across the 2026 Samsung Art TV lineup above the M80H, excluding S90H and S85H models.

In the United States, Samsung and Best Buy launched Supergirl sweepstakes at more than 600 Best Buy stores from June 22 through July 19. Special Supergirl content played on Samsung Micro RGB TVs, revealing a hidden riddle for additional sweepstakes entries.

As part of the film’s global press tour, a Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung’s 2026 TV and home audio products across film-inspired spaces. Samsung stated it continued collaborating across film, retail and home entertainment as the global TV market leader since 2006.