Proton e.MAS Unveils New Corporate Identity Across Six Dealerships

Malaysian electric vehicle brand Proton e.MAS introduces a refreshed corporate identity across six upgraded dealerships nationwide.

The new retail identity debuted at locations in Bukit Jalil, Jalan Sultan Ismail, Temerloh, Batu Pahat, Taiping, and Kulim. The updated outlets expanded the total Proton e.MAS network to 58 dealerships, 45 service centres, and 10 body and paint centres across Malaysia.

The revised showroom design incorporated natural materials, warmer colour palettes, enhanced lighting, and full-height glass facades. Floor areas across the upgraded facilities ranged between approximately 950 and 1,400 square meters.