IHG Hotels & Resorts brand Holiday Inn Express names actor Bai Ke brand ambassador in Shanghai on July 31, 2026, partnering with comedy film MAKE ZHONGHE GREAT AGAIN.

The partnership targeted young travellers in Greater China through the workplace comedy film. Rita Jiang, chief commercial and marketing officer for IHG Greater China, stated the collaboration allowed the hotel brand to address traveller needs.

The hotel brand operated more than 400 locations across Greater China at the time of the announcement. The brand provided guest rooms, breakfast options, workspaces, and technology solutions.

Holiday Inn Express launched in 1991 as an Essentials brand under parent company IHG Hotels & Resorts. The brand introduced a refreshed promotion focused on sleep, breakfast, and stay experiences.