Homegrown dessert brand Yobe Malaysia opened a Yobe Crafted outlet at Tuah 1895 BBCC and named boy group ALPHA as its first brand ambassador.

The opening marks the company’s fifth outlet in four months. Yobe Malaysia plans to open seven additional locations by the end of 2026. 

The partnership with the seven-member music group includes an exclusive merchandise and photocard campaign starting August 28, 2026. 

The frozen yoghurt vendor uses Halal-certified ingredients across all product lines. The company is currently working with compliance teams to obtain individual outlet Halal certifications.