International Data Corporation recognised Epson as the leading printer brand across ASEAN in four commercial categories for calendar year 2025.

Epson secured the top market position in Large Format Printing with a 21.1% ASEAN share, up from 19.2% in CY2024. Regional country market shares included Singapore at 32.8%, Thailand at 28.3%, the Philippines at 26.9%, Indonesia at 23.2%, and Malaysia at 16.8%.

In the Graphic Textile category, Epson captured a 45.6% regional market share. Country shares reached 60% in Singapore, 59.1% in Indonesia, 54.6% in the Philippines, and 25.3% in Thailand.

Epson led the Photo Graphic Aqueous Ink segment with a 22.3% ASEAN market share. Individual market shares totalled 56.8% in Singapore, 32.2% in Indonesia, 27.9% in Thailand, and 23.6% in Malaysia.

In Signage printing, Epson increased its ASEAN market share to 11.1% in CY2025, up from 10.5% in CY2024. Market share expanded in Singapore to 54.5%, Thailand to 37.5%, and Malaysia to 22%.