OPPO and Discovery Launch Third Culture in a Shot Programme

OPPO and Discovery announced on April 20 in Shenzhen that they are launching the third year of the “Culture in a Shot” project with a new Filmmaker Accelerator Program for creators.

According to OPPO’s April 22 press release, the program offers mentorship in storytelling, filming, and post-production, as well as grants and smartphone devices. OPPO said works from the program will appear on the OPPO x Discovery collaboration website.

OPPO said creators in the Super Video category of the OPPO Photography Awards 2026 may be invited to join the program, depending on regional schedules. The company said the 2026 theme is “Meet Culture Anew, Make Your Moment.”

OPPO said the 2026 content work starts in Singapore and examines how Peranakan cuisine is being reinterpreted in contemporary life. The company said the project also includes the OPPO Culture Challenge on TikTok, where users can post videos with the hashtag #OPPOCultureChallenge.