Samsung said it launches a global collaboration for “The Devil Wears Prada 2” and features Galaxy S26 Ultra at the film’s world premiere.

Samsung stated the campaign includes a spot with Helen J. Shen as Jin using Circle to Search with Google on Galaxy S26 Ultra. Samsung said the film opens on May 1.

Samsung said it used the Galaxy S26 Ultra to capture red-carpet footage at the April 20 premiere in New York. Samsung stated attendees included Anne Hathaway, Stanley Tucci, Meryl Streep, Emily Blunt, and Helen J. Shen.

Samsung said it partnered with Google on related spots and social content tied to the film.