Adidas becomes official kit partner for the inaugural Esports Nations Cup, providing custom apparel to over 100 countries and territories competing in Riyadh, Saudi Arabia, starting November 2, 2026.

The German sportswear company will supply custom national jerseys and tracksuits to 2,000 athletes and coaches across 16 esports titles. National team jersey designs will be unveiled in the coming weeks ahead of the four-week biennial tournament.

The Esports Foundation appointed official partners, managers, and over 700 national team coaches from more than 90 esports organisations to manage squad selection. The foundation operates as a non-profit organisation based in Riyadh.