CelcomDigi Berhad set two Guinness World Records titles by hosting a 42-hour promotional livestream across 20 nationwide stores from July 31 to August 1.

The livestream aired on TikTok and YouTube, featuring 29 frontliners offering promotions on devices and accessories.

Guinness recognised the event for the Longest Promotional Advertisement Livestream and Most Stores Participating in a Promotional Advertisement Livestream.

CelcomDigi reported its network reaches 97% of populated nationwide areas and serves over 20.4 million users.