The Chicken Rice Shop marked its 26th anniversary with a nationwide brand refresh, including updated mascot designs, staff uniforms, and new menu items on August 12, 2026.

The brand refresh introduced new menu items, including Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, and Cakoi with Pandan Gula Melaka. TCRS also expanded merchandise with its own Sambal Chilli Crunch.

The restaurant chain launched its annual Merdeka campaign featuring a special combo meal, running through September 20, 2026. The combo includes single-portion chicken, chicken rice, a choice of side, and a soft drink for RM16.90.

Since opening in 2000, TCRS has grown to operate more than 160 outlets nationwide. The company sponsors over 7,000 annual meals to orphanages and welfare organizations across Malaysia.