Digital travel platform Agoda has become the official travel partner of the inaugural Eurovision Song Contest Asia set for Bangkok on November 14.

Global entertainment production company Voxovation organised the event, which features regional artists competing for a spot in the Grand Final. The competition follows the format established by the European Broadcasting Union in 1956.

Agoda will feature in broadcast segments, host on-air mentions, and provide editorial content across participating markets. The company also plans to build a hospitality venue at the Grand Final and offer specialised travel deals.