Travel platform Agoda reported increased intra-regional search interest across Southeast Asia during the first half of 2026, led by Vietnam on Thursday, Sept 10.
Vietnam recorded accommodation search growth from all regional markets, led by a 98% increase from the Philippines. Agoda stated that Vietnam also joined the Philippines’ top five outbound flight destinations in third place.
Andrew Smith, Senior Vice President of Supply at Agoda, stated that travelers shifted toward closer destinations in response to reduced travel barriers.
Accommodation searches for Malaysia grew 24% from Cambodia. Agoda flight data showed Malaysia rose from third to second place among outbound destinations for Cambodian travellers.
Search interest in Indonesia increased 18% from Malaysia and 17% from Singapore. Agoda stated that nearly one-third of surveyed travellers plan to take short trips of one to three days in 2026.