Mi Sedaap announced Tuesday, September 15, the appointment of singer Vanessa Reynauld as brand ambassador for its Ori Ori Kari instant noodle product.

The company stated the instant noodle product features curry broth, springy noodles, and added tofu pieces.

Country Manager of Gentle Supreme Ng Hock Guan stated that two out of three respondents preferred Ori Ori Kari in a 2025 survey of 200 consumer testers.

Reynauld introduced a recipe variation containing prawns, shredded chicken, boiled egg, celery leaf, chives, and calamansi lime during a media event, the company said.

Mi Sedaap stated the product is distributed nationwide in packet bundles and cups through retailers including Lotus’s, AEON, 7-Eleven, and Watsons.