Tourism Malaysia partnered with mineral water brand Spritzer to launch the Air Love Cuti-Cuti: Jom Makan-Makan domestic food travel campaign on Monday, September 14.
The campaign features the eatlocal.my website, allowing users to swipe through over 100 dishes and locate nearby restaurants within 15 kilometers.
The platform covers seven destinations: Kuala Lumpur, Selangor, Penang, Johor, Perak, Melaka, and Sabah, with plans to add more states.
Users can check in at locations to earn points for rewards and enter monthly lucky draws for flights to Langkawi.
The campaign supports Visit Malaysia 2026-2027 following Q1 2026 domestic visitor numbers of 74.7 million, up 7.2%from 2025.
Spritzer will run the campaign throughout 2026 with state roadshows, artist merchandise, and promotional activities.