IHG Hotels and Resorts expands its youth-focused travel initiatives across Greater China through esports partnerships, student discounts, and curated regional itineraries.

The hospitality company expanded its IHG One Rewards alliance with the King Pro League esports competition to provide member perks during the summer season.

A 20% student accommodation discount is available through the IHG One Rewards WeChat mini-program. Eligible brands include Holiday Inn, Holiday Inn Express, EVEN Hotels, Atwell Hotels, and Garner Hotels.

The company also launched eight curated travel itineraries across major Chinese city clusters. Featured destinations include Beijing, Shanghai, Xi’an, Chengdu, Chongqing, and Xiamen.